
Carry Water Coaching
Simon Pulfrey
ICF Certified Coach and Physician
Are you where you want to be?
Physician-first coaching with Simon Pulfrey. After more than two decades in emergency medicine, he meets physicians where they are — supporting leadership in the workplace, leadership of self, and the mitigation of burnout.
Where coaching helps
Built for physicians
Leadership in the workplace
For physicians stepping into formal or informal leadership — showing up authentically, making hard decisions, and sustaining influence.
Leadership of self
For doctors navigating grief, loss, and transition while staying present for patients, colleagues, and the people they love.
Burnout and regeneration
For physicians at, near, or recovering from burnout — leaning in, hanging tough, and letting go with clarity and compassion.

What Clients Experience
Coaching matters when insight changes how physicians lead, decide, and carry their work.
I sought his guidance to address burnout, but our conversations quickly expanded to identifying core values, making value-driven decisions, and confronting the false promise of avoidance. Simon's approach helped me tackle anxiety and regain my work capacity.
Physician client
Coaching client
I was early in my career and struggling with many different career paths within my clinical work. Simon created a safe space for open dialogue, and through guided reflections I uncovered my core values and strengths, which helped me set boundaries and prioritize what mattered. I highly recommend this coaching process to fellow doctors seeking balance and fulfillment.
Early-career physician
Coaching client
I really appreciated how he listened — not just as a coach but as someone who understands the unique pressures of working in medicine. Simon normalized the sadness and emotional weight that can come with this job, and reassured me these feelings are part of the work we do.
Physician client
Coaching client
I started coaching while transitioning from residency to practice, studying for my licensing exam and moving across the country. Simon's line of questioning and reflective practice has been grounding during a time of professional growth. I liked that he was an EM physician and would understand me.
Physician client
Coaching client
Simon creates a rare kind of safe place, one where clear thinking, honest self-reflection and discovery can happen. He helps me say out loud what I need, while challenging me to explore experiences more deeply, so I can notice what lies underneath both my struggles and successes in leadership. Coaching sessions are like pausing to look into a pool while navigating a tough journey. Sometimes the reflections are hard to make out, but as Simon helps keep the water calm and my gaze steady, I find clarity for my priorities and next steps. A vital and revitalizing process for which I am grateful.
Dr Sean, BC — Physician client
Coaching client
Our work together made me feel more comfortable and even excited about uncertainty, and brought clarity to complexity. I found Simon's calm demeanour and willingness to ask tough questions very helpful in determining my priorities.
Coaching client
Coaching client
I tend to be anxious with change and drag old, unhelpful narratives into new experiences, sabotaging my own success. I found Simon's approach, focused on mindfulness, a game changer — I learned the value of pausing and bringing more presence and self-compassion when taking risks.
Coaching client
Coaching client
Working through the pandemic while becoming a new dad created challenges I didn't feel equipped to tackle on my own. Simon's coaching helped me identify my priorities at this stage of life, and helped me find the right questions to ask in order to move forward.
Coaching client
Coaching client
I was struggling to find work-life balance as many things were changing in my life. Simon guided me to go deeper and find my direction, and challenged me to find my own voice and have the courage to follow it.
Coaching client
Coaching client
He created the space for me to express, acknowledge and celebrate what is important to me. Working with Simon has helped me stand more firmly in what I know, what I want my life to look like and be like — I still refer back to his perspectives when I stumble.
Coaching client
Coaching client
He helped me tease out the barriers I was experiencing, which were mostly self-imposed. He was always supportive but at the right moments challenging: he did not gloss over difficult points and pushed me to find truth in my situation.
Coaching client
Coaching client
Simon's abilities as a coach are a natural extension of his character. Inquisitive, caring, non-judgemental, and thought-provoking. A master at helping you find your way.
Coaching client
Coaching client
The name
Before enlightenment, chop wood, carry water.
After enlightenment, chop wood, carry water. The tasks of a life do not disappear because we grow. What changes is how we meet them — with more clarity, more agency, and more compassion for ourselves along the way.
Coaching is not advice-giving or therapy. It is a partnership: a thinking space where you set the agenda, and I help you look honestly at what is happening, what matters, and what you want to do next.


Start with a conversation
The first exploratory session is 30 minutes and free of charge — a chance to see whether this way of working fits you.
